Category: Uncategorised

How to increase a website’s conversion rate

Top Ten Tips to help you increase the conversion rate of your website.   There are multiple ways to increase your Conversion rate from your website. This is just a quick list of ten that work for the majority of businesses.      1. Banner Videos Banner videos are a great way of making first contact with…

Video Vs. Other Mediums of Online Marketing

In today’s highly digital world we rely heavily on using different online communication mediums to reach our potential clients. Three of the most predominant are text, photo and video; all very effective in their own place, depending upon factors such as industry and target market. Marketing Consultant, Sarah Crowther advises: “Everyone has different learning styles,…

Talking Head Videos

Talking Heads This is a very simple format that consists of a spokesperson for the business talking directly to the camera, often summarising what their business does or what they can offer. Talking heads are often very general, speaking about what your business does, how it does it and why. However, this format is not…

Advertising Campaign

How does it work?   This is a series of videos all lending to marketing your business. Advertising campaigns are often very targeted and focussed on different platforms, and often lead to one point of sale. An advertising campaign usually works best if it only focuses on one aspect of your business. This means that…

Video on Facebook

An Introduction Over the past few years we have seen a massive increase of the use of video on online platforms. This surge’s contributing factors are: faster broadband download speeds, increasingly easy access to media, the demand for instant entertainment and information and the fact that people are too busy to read through endless amounts…

Info Graphics

What is it? Infographics are short animated videos used to convey information in a quick and engaging way. Sometimes they are used to explain processes/workings of a business, however, they are increasingly being used to convey very short pieces of information via social media. Thus often they are produced with no sound.   What are…

Using Banner Videos on a Website

Using Banner Videos on a Website   What are they? Firstly, this is not the same thing as a banner ad. Banner ads are used to advertise your business via other websites, similar to PPC ads that you will find on websites such as Facebook. The idea behind this type of video is to feature…

Recording Sound in Kenya

THIS ONE’S FROM THE SOUND DEPARTMENT… In this article I’m going to talk a little bit about the sound equipment we used, and why we used it, on our latest venture to Vipingo. Vipingo is a small village situated in rural Kenya, on the beautiful Kenyan coast. Before heading out we were told that Vipingo…

Welcome to the Future

THE WORLD IS CHANGING In the increasingly digital world that we call home, the way that we market our businesses is constantly changing. There are so many different options that finding the ones that work for you can be incredibly difficult. Even picking the right social media channels for your business can be something of…

Aliens & Witches

THE LATEST FROM US… Happy new year! Welcome to 2017. As a company, we’ve made a few new years resolutions, the first of which is to communicate with all of you more, so as a result, this is the 2nd of our monthly blogs that is being sent out by email to our mailing list!…