THE WORLD IS CHANGING
In the increasingly digital world that we call home, the way that we market our businesses is constantly changing. There are so many different options that finding the ones that work for you can be incredibly difficult. Even picking the right social media channels for your business can be something of a headache. It is clear, however, that video is here to stay. Ever since the first video advert was made in 1955, video has played a more intrinsic role in business every year.
(World’s first advert: http://bbc.in/1LtqtyV)
Today, video plays a key role in communicating with customers and clients online. “After watching a video, 64% of users are more likely to buy a product online.”and “Including video on a landing page can increase conversion by 80%.” Not only do consumers rely on videos to learn more about your business, but video is intrinsic in the way consumers find your website too. Video is a key factor in search engine optimisation, to the extent that if your website does not feature a video, your web ranking will be strongly disadvantaged. “Companies using video can gain an average of 41% more web traffic from search.”
Not only that, but, “Youtube reports that mobile video consumption rises by 100% every year”, so more and more of your clients, could be looking for a quick answer on the go. You need to make sure that your business is there to give them that quick, engaging and effective answer, before your competitors do.
Even more vitally, you need to communicate with your ideal clients in a way that they will understand and find engaging. This is something that if often overlooked. When it comes to online representation, many businesses tend to use some kind of professional or corporate facade. This is often for the simple reason that it’s “what you’re supposed to do”. On the contrary, more often than not, this is detrimental. Every business is founded on belief and imagination. It is important to communicate this to your clients. If you present your business with personality and honesty, you will soon find yourself attracting far more clients that “get” your business.
So why do you need video on your website? For the simple reason that it is such an expressive medium. By using video, your perspective clients will be able to gain an insight into your business’ personality, ethics and services in a much quicker and more effective way.
Take the images below, for example. If you were searching for a particular service online, would you rather read pages of text or watch an engaging and creative video that tells you all you need to know, much, much quicker?